Marketing Campaign
The 2024 ZS Future of Health Report features perspectives from 9,500 individuals and nearly 1,400 healthcare providers in the U.S., U.K., Germany, Sweden, China and Japan.

I was tasked with creating a new visual approach for a yearly campaign, my objective was to refresh the brand identity, captivate the audience, and breathe new life into the campaign's messaging.

Collaborating closely with stakeholders, including marketing teams, copywriters, and brand managers, I solicited feedback and incorporated revisions to refine the designs and ensure alignment with the campaign's objectives and brand guidelines.

From concept development to execution, my responsibilities included designing graphics, campaign logo, illustrations, and layouts for various campaign assets such as social media posts, website banners, email newsletters, and promotional materials.

https://www.zs.com/zs-future-of-health-report-on-what-people-want-from-healthcare

Digital Marketing Campaign
Building an integrated ecosystem across the buying funnel is where most companies struggle, and it’s the most important aspect to get right. B2B seller organizations must transform to be digitally dynamic and engage buyers with a more fluid, customer-preference-driven approach. Our research has identified the core capabilities that help deliver on the promise of digitally driven B2B buyer experiences.

From concept development to execution, my responsibilities included designing graphics, illustrations, and layouts for various campaign assets such as social media posts, website banners, email newsletters, and promotional materials.

The case study was designed to be shared by consultants in 1:few conversations with clients or prospects. Both large pharma (LP) and emerging pharma (EP) buyer groups are represented in these case studies, and all of the case study clients are named.

When developing the design for this e-book, my main goal was to showcase our ZAIDYN branding at a high level. To achieve this, I created a base layout that was both fun and provided a visual journey through pops of color and a careful typographic hierarchy. Custom iconography was also developed to be paired with each company we showcase.

See live e-book

ZS’s report, A year of passion and impact, details our commitments, 2022 performance and path forward for making progress across ESG areas that aim to improve health outcomes for all.

The ESG report serves as a reflection of the company's values, commitment to sustainability, and corporate responsibility. As such, it's essential that the design reflects the brand identity and aligns with its messaging to reinforce trust and credibility among stakeholders.

I collaborated closely with the communications team, legal, leadership, and a contract ESG copywriter. I contributed to the development of a comprehensive and impactful ESG report that demonstrates the company's commitment to sustainability, transparency, and accountability. Through effective design, I helped elevate the company's ESG narrative and foster trust and engagement with stakeholders, driving positive change towards a more sustainable future.

Online Article
In a recent ZS survey of technology executives at life sciences companies, executives agreed AI (and specifically generative AI) will be the top driver of their companies’ priorities in the year ahead—outpacing digital innovation, rising costs, and drug pricing and reimbursement constraints. However, most companies today are stuck in a transitional phase with generative AI where enthusiasm outstrips impact.

To begin truly scaling AI for value, companies need to shift focus beyond seeking productivity and efficiency gains toward delivering fundamental shifts in what they do and how they do it. This requires a clear vision aligned with business goals and the leadership support to develop whole chains of use cases that make that vision a reality. 

https://www.zs.com/insights/scale-generative-ai-for-value-interconnected-use-cases

Logo Design and Brand Identity
Ai is the nation's residential leading supplier of a steam room and sauna fixtures and parts along with creating and building custom steam and sauna room environments. Some clients have included Chicago Cubs, San Francisco 49ers, and the Boston Bruins. After 15 years using the same logo mark and no set brand identity, it was realized that serious rebrand was in order to distinguish themselves from competitors as well standing out in a more compelling way. 

Branding
Bathology stands at the intersection of luxury and wellness, offering a sanctuary where individuals can escape the stresses of modern life and rejuvenate their mind, body, and spirit.

Steam Sauna Bath is a premier provider of residential steam and sauna environments, dedicated to enhancing wellness and relaxation in the comfort of your home.

Logo Design and Brand Identity

This Chicago-based company is the mother brand to some of the nation's leading commercial and residential steam and sauna room part suppliers. We also build custom steam and sauna environments and promote wellness through our passion for bathing.

In developing the creative for Bathing Brands, Inc., it was vital for the brand to showcase our diverse products all while being able to house all our distinctive sub-brands. I wanted to develop a logo that would be able to be dissected into smaller fragments but also works as a whole. The logo mark needed to convey sustainability and be identifiable enough to stand on its own.  This led me into the direction of developing a logo that signifies the four elements. The four elements are essentially what drives our business and what promotes our passion for what we try to replicate in our steam and sauna room environments. These environments replicate the intense feelings you experience being out in those intense natural elements.